Portfolio: Core Product

Early on in my time at Frollo, I was tasked with improving the B2C app's on-boarding experience.

In order to do this, I first identified the areas where drop-off was worst by digging into our analytics within MixPanel. Armed with this information, I replicated the UX of the app within InVision, and then went off and spoke to a bunch of people to hear their feedback:

Take note, the above video is just a short 10 minute montage of the hours of footage that I collected.

I then took the key highlights and feedback from this group of people, and went about formulating a series of recommendations that I then presented back to the business:

I hope this gives you a good overview of the approach that I take when tackling a product problem that I am given.

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